Industry Report

State of eCommerce Fashion Personalisation 2023

Welcome to the exciting world of fashion, where every click, scroll, and purchase tells a unique story!

Stay informed with our exclusive eCommerce fashion personalisation statistics:

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Fashionable young woman looking at her phone. Around her are icons of a necklace, handbag, and a summer hat.

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About this report:

  • The report investigates the shifts in customer behaviour concerning personalised campaigns, comparing the first four months (i.e., January through April) of 2022 and 2023.

  • The data presented in this report is derived from Segmentify customers in the fashion, accessories, luxury, and sports fashion industries.

  • The campaign types examined are on-site personalised recommendations, on-site search & discovery campaigns, and personalised push notifications.

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