Industry Report
State of eCommerce Fashion Personalisation 2023
Welcome to the exciting world of fashion, where every click, scroll, and purchase tells a unique story!
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About this report:
- The report investigates the shifts in customer behaviour concerning personalised campaigns, comparing the first four months (i.e., January through April) of 2022 and 2023.
- The data presented in this report is derived from Segmentify customers in the fashion, accessories, luxury, and sports fashion industries.
- The campaign types examined are on-site personalised recommendations, on-site search & discovery campaigns, and personalised push notifications.
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