Free Digital Marketing Guide

How to Reduce Your Website/App Exit Rate

There’s no such thing as an ideal exit rate; it all depends on the page type and its purpose.

But if you’re seeing high exit rates on pages you should not be seeing, it’s time to roll up your sleeves and get to work!

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What’s Exit Rate?

The exit rate is a metric used in web and app analytics that indicates the percentage of visitors who leave a particular page on your website or app. It is commonly used to measure user engagement and pinpoint potential UX problems.

4 Strategies to Reduce Exit Rate

  • User segmentation
  • Personalisation
  • Social proof
  • Gamification

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